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Several Generations have passed and still people continue to turn off the TV or get themselves involved in some other activity like going to the bathroom or making tea while an advertisement is being shown on their TV. It is a well known fact that advertisements now have improved quite a bit and are being framed with more realistic ideas that depict real life. This makes the advertisers feel that their ads are a boon to the customers or viewers but in reality, the story is the same. People still don’t like watching advertisements which are screened when a movie or a show is being watched.

There is really a need for the whole marketing strategy to be reframed. There was not really a great change in marketing since the past 100 years or more. There was no good unique winning plan. There were changes in the consumers and there is an exponential change in competition. The media space with its divergent nature is always after the marketing paradigm. The current marketing strategies may be working wonders for some of the advertisers and they may continue for a few years too. But there would be a point where in these advertisers should get out of their business.

Hence it can be concluded that in this urban life, there is a real requirement on the advertisers to frame new strategies that doesn’t bore the customers as the regular advertisements are doing now and this is the only solution that can help them to grow in the market in the near future.